Introducing Method And Madness
New From Irish Whiskey History
Method and Madness celebrates the creativity of our whiskey masters through the fresh talent of our apprentices. Taking inspiration from the famous Shakespearean quote, ‘ Though this be madness, yet there is method in ’t ’. Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (Madness), while honouring the foundation of innovation and experimentation grounded in the generations of expertise at the Midleton Distillery. (Method).