Introducing Method And Madness

New From Irish Whiskey History

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Method and Madness celebrates the creativity of our whiskey masters through the fresh talent of our apprentices. Taking inspiration from the famous Shakespearean quote, ‘ Though this be madness, yet there is method in ’t ’. Method and Madness is designed to reflect a next generation Irish spirit brand with a measure of curiosity and intrigue (Madness), while honouring the foundation of innovation and experimentation grounded in the generations of expertise at the Midleton Distillery. (Method).